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Marketing Insights for the Building Industry

If you’re a builder, contractor, or association leader trying to grow, you’re in the right place.

This isn’t generic marketing advice. These are field-tested strategies, tips, and tools for the home building community—from how to turn your HBA membership into leads to how to use AI to automate follow-ups while you’re still on the job.

We write for people who build things—and want to build their businesses, too.
ai marketing

How To Use AI To Grow Your Business

AI is everywhere right now. Every second post on LinkedIn talks about “AI revolutionizing industries” or “AI taking over everything.”Meanwhile,

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marketing for construction businesses

10 Strategies To Increase Business Profits

Growing a company sounds exciting until you’re the one actually responsible for it. At some point, every business hits that

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Marketing Strategies For Construction

Best Marketing Strategies For Construction Companies

If you run a construction company, you already know one thing: the work speaks for itself… but only after someone

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A funnel that represents lead generation for contractors

Contractor Marketing Insights

This guide outlines effective contractor lead generation via targeted marketing strategies: define ideal customers, set clear goals, leverage social media,
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Sales and Marketing Funnel

Funnel Dynamics

Understanding the Sales and Marketing Funnel: A Guide to Aligning Activities for Effective Lead Generation In the complex world of

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The Digital Blueprint: Why Every Contractor Needs a Modern Website

A great website isn't just a digital brochure; it's a 24/7 sales tool. We'll break down the key components that
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Trusted by Industry Leaders

EO
COHBA
"As our strategic marketing partner, Directing Design saved us thousands annually while driving thousands of qualified leads to our properties. Their new Parade system generates hundreds of thousands in revenue for our organization each year."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
Nicole M.
Owner - Master Builder, Covenant Home Builders
"As our strategic technology partner, Directing Design integrated cutting-edge solutions that significantly increased our lead generation. Their rapid support response keeps our business running smoothly."
Dianna B.
EO, Vizavance
"Our strategic partnership with Directing Design transformed our digital presence. Their monthly strategy sessions helped us achieve measurable SEO and traffic growth that drives real business results."
Denver S.
CEO, Trinitas Materials
"As our strategic growth partner, Directing Design has expertly supported our digital transformation and marketing initiatives. Their strategic guidance has been crucial to achieving our ambitious expansion goals."
Joe R.
Master Builder, Joe Roberts Homes
"Directing Design put things into perspective so we could reach key stages in our business. They helped us understand how technology was crucial to our growth - something we never would've figured out on our own."
Juliet B.
EO, The Toby Keith Foundation
"Directing Design became our strategic brand partner, helping us clarify our mission and expand our reach. Their guidance has amplified our foundation's impact significantly."
Michelle S.
Representative, CREC of Oklahoma
"Directing Design has been our strategic website partner for over 10 years. Their expertise has strengthened our ability to serve Oklahoma communities effectively."
Richard B.
Owner, Versalift USA
"Directing Design served as our strategic web partner, delivering a user-friendly, SEO-optimized site that streamlined our operations and improved our market presence."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
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