After meeting with the owner of TS Heat and Air, Terry Shin, we decided to build an online marketing strategy centered around designing a new 'responsive' website. The new site works on regular desktop and laptop computers in addition to smartphones and tablet devices.

The new responsive website was developed early 2014. After launch the marketing strategy was implemented to drive traffic to the website. In the past TS Heat and Air had relied on Yellow Book for advertising direction. After reviewing their web site traffic and expenses we formulated a modern approach to their marketing. The new online marketing strategy includes SEO as the backbone, with blogging, google adWords and social media posts to create awareness.

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Clients Comments:

We needed a partner that would educate us on our website and online marketing. Directing Design, inc. gave us new ideas and perspective on what responsive web design is and how to market our website online. After our initial brainstorming we developed a strategy that Directing Design implements on a monthly basis. We are able to focus on what we do best while they generate traffic and leads through our website.

We are able to focus on what we do best while they generate traffic and leads through our website.

Owner, TS Heat and Air