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Rice Homes, builds luxury homes in NW OKC and Edmond
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Robert Robles Attorney & Councelor at Law
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Marketing tool for home info and sales.
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Savannah Builders Online Sales System
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Online resource for new homes and home building trades in Oklahoma
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Marketing and Design for Vesta Homes
Blog Archive
Increase Your Sales Through Your Website
If you're a business with an online presence, you're aware, of course, that one of the key elements in your site marketing is TRAFFIC. Without visitors, nothing happens. Without anyone watching your videos or reading your blog posts, no sales take place. 
While you do need to focus on maximizing all channels for your online marketing, there are a few basic adjustments you CAN do in your website to improve sales even without increasing your traffic.
BE PERSONAL
Let your personality and passion for your business and the service or product that you offer permeate every blog post, every sales copy, and every email you send out to your subscribers. In a word, of ersatz "friending" (a social networking term), people are still seeking for genuineness and meaningful relationships. Take the time to respond and build relationships with your visitors, interact with them, and provide solutions to their problems. If you do this, you'll soon have raving fans ready to purchase from you, because the old truth remains valid - people buy from friends.
LET YOUR FANS' VOICES BE HEARD
In many of the most successful sales letters out there, a most common element is this phrase –
"But don't take my word for it, read what these people are saying about xyz product."
Testimonials. This is absolutely important - what some people who may be hesitating to make that final decision to purchase from you, might actually need. Remember, people are more comfortable making buying decisions once they see others who already purchased and are enjoying the benefits of your product.
So, don't forget to post those testimonials and comments from your customers. Very powerful stuff.
USE GRAPHICS OR VIDEOS
People are visual. If you can use pictures or videos to enhance your product presentation, do it. Why are one-page sites like Hub pages and Squidoo lenses popular? One word - images. Your message may be a lifesaver and your copy impeccably-written, but without graphics, few people will have the tenacity to finish, or even start reading a huge block of boring text.
Use images to provide welcome breaks in a long page, and don't just paste any picture in there. The best graphics are those that are closely related to your topic and if possible, those that portray people using your product. Do this, and you'll not only see your bounce rate go down, you will see your sales conversion increase, too.
GIVE BEFORE YOUR RECEIVE
Provide bonuses that add value to your product or service. Be creative about the freebie items your giving. Again, the key phrase here is ADD VALUE. So, your bonus must not only be valuable in itself but should also be complementary to your main product. If you're selling a video camera, for example, you might consider adding a video CD with the step-by-step instructions on how to use your camera, as well as creative ways to get really good images and pictures.
Finally, put a price to your bonus. It may be free for this package, but if they buy it separately, they'll have to fork out extra cash. Few people can resist good bargains.
DON'T FORGET THE CALL TO ACTION
After reading your message and watching your videos and being convinced about the extra-ordinary value of your product, there's only one thing that's left for the visitor to do - BUY FROM YOU. But they won't do it, because many people will postpone making decisions if they can, unless you ASK FOR THE SALE.
Just do it. Volumes have been written about the different closing techniques and we won't be getting into that here. Just ask for it, you'll be surprised at how a simple "buy this product now" or "start your service today" at the end of a good presentation, can really make a huge difference in your bottom line.