Feb 13, 2014

Have a Night Out On Us!

Celebrate love all month long with a free night for two adults at the brand new Hilton Garden Inn located in the heart of Bricktown AND a gift card to the Oklahoma City Museum of Art.

Aug 29, 2013

Why build a website?

It’s not uncommon for us to get calls about small business website development or redesign. Often, they are new companies crossing off their “starting a business” checklist or long-established companies who’ve realized they are behind their industry curve and need to catch up. Unfortunately, there is a misconception that this fancy, new website will bring more inquiries that turn into leads that morph into sales....

Aug 20, 2013

How Much Does a Website Cost?

How much does a website cost? That is the number one question we get when speaking with others about this facet of our business. Ironic, though… as long as we’ve been in business (over a decade) and as many times as we’ve been asked, it’s still impossible to just say “Oh, a website will run you X dollars.” There are just too many pieces of this complicated puzzle to give a blanketed answer. Let us try to explain… Some of our biggest clients are homebuilders and nearly everyone can relate to building a home or remodeling a room, so we’ll use…

May 8, 2013

Are Online Ads Worth it For Small Businesses?

Search engine optimization is a powerful tool in the small business's marketing toolset. After implementing an effective SEO campaign, small businesses acquire new leads for their business without paying per lead. Search engines are also becoming more localized, tailoring custom results for each user depending on their location. This localization has allowed small businesses to compete in search engines where they previously could not. While SEO is a great marketing technique for small businesses, many small businesses overlook the benefits…

May 1, 2013

Traditional vs. Internet Marketing: Why There's No Contest

Marketing has always been a struggle for small business owners and CEOs. Between running day-to-day operations and the steep learning curve associated with running successful marketing campaigns, many small businesses are at a loss with how to move their business forward. Worst still, the small business marketing industry is littered with “snake oil salesmen” that sell marketing that doesn't work and often traps your business in long, expensive contracts.

Apr 5, 2013

Blogging - The Ace Up Your Sleeve

Optimizing a website to rank well for high traffic keywords is becoming increasingly competitive, as more companies catch on to the incredible value of SEO. This increase in competition hasn't just affected large websites optimizing for national, high traffic keywords, it has also had a profound effect on local search engine optimization and geo-targeted keywords. Even still, with the right optimization strategy you can leave your competitors in the dust.

Mar 20, 2013

An Integrated Approach To Online Marketing Channels

The first thing that comes to mind regarding online marketing for many small business is search engines. Whether it is search engine optimization or paid search engine ads, search engine marketing is a large and important piece of nearly any online marketing strategy...

Feb 20, 2013

Traditional vs. Local Search Engine Optimization

As search engines continue to develop, their results are being driven towards segmentation and personalization more every day. Ranking factors like a user's browsing history, bounce rates, preferred language and location are all beginning to strongly influence an individual search engine user's search results. Of these factors, location has by far the most important impact, with 1 out of 3 searches being influenced by a user's geographical location...

Jan 21, 2013

Responsive Web Design Works

Responsive design has been the rising star of web design recently, but what exactly is it? Designing a website as “responsive” essentially means that website elements like pictures, text, and links automatically rearrange fluidly to match your browser window size. With the explosion of mobile internet and tablets, laptops and desktops segmenting every site's traffic, the one size fits all approach doesn't work very well anymore when designing websites. Sites need to be “intelligent” and adjust to the visitor, instead of forcing them to zoom in…

Dec 17, 2012

Tools for Digital Marketing

A summary and evaluation of online digital marketing tools. These tools help you manage your online presence with technologies like Twitter, Facebook and Linkedin. Read our opinions and compare tools with the chart we developed that shows general features of each technology.

Nov 8, 2012

Digital Marketing Success

In today’s business world, everything is changing so quickly that narrowing down a blog topic seems virtually impossible! If you’re reading this, you have probably experienced this and I don’t have to prove it to you by sharing all of my half-finished articles. Well, after weeks of these incomplete docs taunting me, it was time to pick a topic and stick with it! In his brilliant way, Michael put a call out on Linked In for a topic that people wanted to know about and the response was emphatically “Digital Marketing Tips.” Luckily I’m very…

Oct 10, 2012

Are You Facebook Friendly

For some reason, people seem to really like lists….not just prefer them, really like them! I could write the same information in paragraph form, even using the exact verbiage, but the response rate is measurably higher when there are bullet points involved. So last month, I gave you a list of our top five social media tools with the idea that I’d expand on each one in separate articles. Don’t worry… I’ll do my best to keep it “reader friendly” in list format. Even if you didn’t read the last article (and if you haven’t, why not?!?), you can…