Search Engine Optimization (SEO) is the process of making a web site more visible, naturally, in people’s SEARCH results.  Generally speaking, the higher up your web site appears, the more likely a potential customer is to click on it!

What does all this mean to you? To simplify, we’ll break SEO down into its components….

~ S (search): When your customer, or potential customer, is in need of your service, their primary resource for finding you is doing a SEARCH on the internet. Statistics show that the higher you are on the results list, the more likely your web site is to be visited.

~E (engine): The ENGINE is what customers are searching to find you. The top three are Google, Yahoo, and Bing.

~O (optimization): When a customer does a search, the closer your business is to the top, the better served you are. The placement is determined by a set of algorithms that take into account how many times key words appear in the web page, how often the web site is updated, and how much traffic it gets. All of this can be OPTIMIZED to get you better results.

So you can see that just having a web site isn’t enough. Since most businesses these days have their information on the internet, you need to be sure that your information is as visible as possible. In other words, you need to be sure that when customers SEARCH the various ENGINES, your web site is OPTIMIZED so that it is included in the top results!

Just as the service your business offers shouldn’t stop at the first step in order to be effective, Directing Design, Inc. realizes that ours shouldn’t either. We believe that fostering continual growth in your business is a multi-faceted and joint effort that should be ongoing, and that our expertise in SEARCH ENGINE OPTIMIZATION is an important aspect of that goal.  

Our SEO clients have enjoyed measurable results, and we look forward to watching them continue to grow! As always, let us know if you’d like more information on this important part of your business growth model.