Search Engine Optimization (SEO) is the process of making a web site more visible, naturally, in people’s SEARCH results.  Generally speaking, the higher up your web site appears, the more likely a potential customer is to click on it!

What does all this mean to you? To simplify, we’ll break SEO down into its components….

It occurred to me the other day that stuffiness has crept into my life in various ways, but especially in how I portray my company, Directing Design, Inc. For anyone that knows me well, they can attest to the fact that I am a pretty goofy person. I enjoy what I do for a living, and I like to make people laugh, both in my personal life and in the work place.

So in honor of this self-revelation, I’m going to coin a new word:

Destuffify: To remove stuffiness or to add fun to a situation/environment.

I’m going to also issue a challenge to myself, and to you. I challenge you to take a look at your work environment and destuffify it in any way you can. I will give the person that makes me smile the most a $100 Visa gift card to spend on something fun and destuffified

Shawn and I had the privilege of some education this week. Sarah Taylor with Metro Family asked if we would be interested in attending a workshop at the Oklahoma Science Museum focused on creating effective magazine ad content. The speaker David Fowler author of 'Newspaper Ads That Make Sales Jump' and 'Ultimate Moneymaking Newspaper Ads' gave a very insightful and yet common sense guide to creating effective print ads.

I have created a summary in the form of 7 tips of successful ad design.

Qualities of an Effective Website

What does your website say about your business? It’s a question that every business must ask itself regularly. As the internet continues to become inundated with websites and blogs, how will your business measure up? Will you be a leader or a follower? A standout or a by stander? Here are a few tips to help you make sure that your website doesn’t get lost in the crowd:

Every second counts

To capture the minds (and wallets) of visitors, it’s important that you cut to the chase and get directly to the matter at hand. Who are you? What do you stand for? And most importantly, what do you have to offer that visitors need? If your site can’t answer these questions clearly and concisely in mere seconds, it’s time to reevaluate. The clock is ticking.

You’ve invested time, money, and sheer hard work into developing your business, so trusting others with any aspect of its operations, including your website, can be scary. With more than 8 million estimated pages being added to the web every day, it goes without saying that if you’re a smart business owner you either: already have a website, are looking to build one, or are looking for new and creative ways to revamp your existing site-all of which will more than likely require the help of a third-party.

Avoid Sleepless Nights & Hostage Negotiations
In order to protect one of your most important and visible assets, there are a few steps you should take to make sure that your website is not taken hostage by an employee, contractor, or web design firm:

From Traditional To Online Marketing, Businesses Continue to Move Their Advertising Dollars Online.

The shift from traditional to online marketing has seen a significant and steady increase over the last several years. As more and more consumers look to the internet to meet their growing business and personal needs, more and more businesses are looking to meet these demands through online marketing and SEO. In a recent study conducted by SEO.com, 49 percent of companies say they will be allocating money from their print advertising budget and investing it instead into : search engine optimization services, pay per click management, and social media marketing. Reasons for this change in behavior were directly linked to three factors: speed, measurability, and cost.

From independent social media experts and gurus to multi-million dollar online marketing companies, you’ll certainly find no shortage of individuals and businesses alike, touting their internet marketing expertise and know-how online.  But how do you know who to trust? And will you get the results you’ve paid so much for? At Directing Design Inc., we believe in keeping things simple and cost-effective. And in an effort to exemplify this philosophy to our clients in 2011, we’ve decided to put our money where our mouths are and offer new, results based pricing.

When It Comes To Building An Online Presence, Don’t Go It Alone. Choose Directing Design Inc.

Have no idea what SEO is or how to implement it? Want to get in on the buzz surrounding Facebook and Twitter, but don’t know where to start? Need a killer web design but don’t know the first thing about HTML or CMS? No worries, Directing Design Inc. has you covered in all of these areas and more! When it comes to SEO, online marketing, and web design in Oklahoma and across the US, we guarantee we can get your business the results it needs to establish a strong and lasting online presence.

Why struggle with online marketing when professional help is only a click away?

We routinely advise and work directly with business owners and executives, who are actively looking for easy ways to manage their businesses and at the same time, properly implement online marketing strategies that incorporate and advance the goals and missions of their companies. While most understand the importance of building a strong brand and authoritative voice online, they don’t know exactly where to begin or the best practices for doing so. And that’s where we step in.