Each year, it seems that people put a lot of focus on where they've been and make plans about where they want to go in the next twelve months, and although we at Directing Design don't generally tend to be conformists, it seems that in this regard we are no different. Our (mostly) fearless leader has been a Sandler Training student for quite some time now and each Tuesday morning, he excitedly walks into the office with new lessons learned. As they've often proved invaluable, he strives to share the class teachings and employ that knowledge when making decisions. Naturally, that led to a conversation with each of us regarding his own goals as they relate to which direction he'd like for the company to go, and of course that sort of conversation always inspires one to set goals of one's own.

Now, me being the "I need to spend countless hours reading about how to best set goals and then writing and rewriting (and rewriting again) the goals because I'm trying to mesh all the information together" type, I did a little - no, a LOT - of research on the subject and I'm hoping to impart enough of my newfound knowledge to save you a bit of time. You know... for actually trying to achieve those goals.

Search Engine Optimization (SEO) is the process of making a web site more visible, naturally, in people’s SEARCH results.  Generally speaking, the higher up your web site appears, the more likely a potential customer is to click on it!

What does all this mean to you? To simplify, we’ll break SEO down into its components….

It occurred to me the other day that stuffiness has crept into my life in various ways, but especially in how I portray my company, Directing Design, Inc. For anyone that knows me well, they can attest to the fact that I am a pretty goofy person. I enjoy what I do for a living, and I like to make people laugh, both in my personal life and in the work place.

So in honor of this self-revelation, I’m going to coin a new word:

Destuffify: To remove stuffiness or to add fun to a situation/environment.

I’m going to also issue a challenge to myself, and to you. I challenge you to take a look at your work environment and destuffify it in any way you can. I will give the person that makes me smile the most a $100 Visa gift card to spend on something fun and destuffified