Are Online Ads Worth it For Small Businesses?
Search engine optimization is a powerful tool in the small business's marketing toolset. After implementing an effective SEO campaign, small businesses acquire new leads for their business without paying per lead. Search engines are also becoming more localized, tailoring custom results for each user depending on their location. This localization has allowed small businesses to compete in search engines where they previously could not. While SEO is a great marketing technique for small businesses, many small businesses overlook the benefits...
Traditional vs. Internet Marketing: Why There's No Contest
Marketing has always been a struggle for small business owners and CEOs. Between running day-to-day operations and the steep learning curve associated with running successful marketing campaigns, many small businesses are at a loss with how to move their business forward. Worst still, the small business marketing industry is littered with “snake oil salesmen” that sell marketing that doesn't work and often traps your business in long, expensive contracts.
Blogging - The Ace Up Your Sleeve
Optimizing a website to rank well for high traffic keywords is becoming increasingly competitive, as more companies catch on to the incredible value of SEO. This increase in competition hasn't just affected large websites optimizing for national, high traffic keywords, it has also had a profound effect on local search engine optimization and geo-targeted keywords. Even still, with the right optimization strategy you can leave your competitors in the dust.
An Integrated Approach To Online Marketing Channels
The first thing that comes to mind regarding online marketing for many small business is search engines. Whether it is search engine optimization or paid search engine ads, search engine marketing is a large and important piece of nearly any online marketing strategy...
Traditional vs. Local Search Engine Optimization
As search engines continue to develop, their results are being driven towards segmentation and personalization more every day. Ranking factors like a user's browsing history, bounce rates, preferred language and location are all beginning to strongly influence an individual search engine user's search results. Of these factors, location has by far the most important impact, with 1 out of 3 searches being influenced by a user's geographical location...
Responsive Web Design Works
Responsive design has been the rising star of web design recently, but what exactly is it? Designing a website as “responsive” essentially means that website elements like pictures, text, and links automatically rearrange fluidly to match your browser window size. With the explosion of mobile internet and tablets, laptops and desktops segmenting every site's traffic, the one size fits all approach doesn't work very well anymore when designing websites. Sites need to be “intelligent” and adjust to the visitor, instead of forcing them to...
Tools for Digital Marketing
A summary and evaluation of online digital marketing tools. These tools help you manage your online presence with technologies like Twitter, Facebook and Linkedin. Read our opinions and compare tools with the chart we developed that shows general features of each technology.
Digital Marketing Success
In today’s business world, everything is changing so quickly that narrowing down a blog topic seems virtually impossible! If you’re reading this, you have probably experienced this and I don’t have to prove it to you by sharing all of my half-finished articles. Well, after weeks of these incomplete docs taunting me, it was time to pick a topic and stick with it! In his brilliant way, Michael put a call out on Linked In for a topic that people wanted to know about and the response was emphatically “Digital Marketing Tips.” Luckily...
Are You Facebook Friendly
For some reason, people seem to really like lists….not just prefer them, really like them! I could write the same information in paragraph form, even using the exact verbiage, but the response rate is measurably higher when there are bullet points involved. So last month, I gave you a list of our top five social media tools with the idea that I’d expand on each one in separate articles. Don’t worry… I’ll do my best to keep it “reader friendly” in list format. Even if you didn’t read the last article (and if you haven’t,...
